DREAM 100 LISTS
Here's how our super targeted list looks like at this point. You could have your own Dream 100 lists as well and focus your efforts on creating and nurturing relationships with decision makers belonging to companies part of the lists.
Categories:
- Realtors based in NYC
Sources:
- Hoovers
- Zapdata.com
Large Call to Action Headline
STEP 1: Make the list
STEP 2: Choose the gifts
STEP 3: Dream 100 Letter
GIFTS: Send small gifts each 2 weeks.
Examples: Magnifying glass (100 for $60)
Calculator: 120 for $200
Miniature tool kit: 120 for $120
Paddleball: 120 for $50
Glider: 1000 for $70
Rubik's Cube: $120 for 40
Metal whisle: 120 for $100
Plastic dinosaur: 100 for $26
STEP 3: Dream 100 Letter
(always add a letter with the gift; always add a call to action in the letter)
Example letter:
Dear {NAME},
Every second that you do not get your free executive briefing, The Five Most Critical Insights in [Blank Industry] Today, you are losing money.
This is a free [you industry] community service sponsored by our firm as a way to give something back to the market. This executive briefing contains more than $3 million in research; it's boiled down to a bullet-style, fast paced outstanding education on how to increase business in this scary period of rising competition and [fill in other pain point here]. Call for your free executive briefing today. The clock is ticking and you're losing money.
Exercise: Take the list of gifts and write headlines around each gift. Focus the headline on the prospect, not on you. For example:
Tape measure: "Make sure you measure up."
Whistle: "Blow the whistle on rising costs in [your industry]."
Calculator: "Calculate how much you're losing/saving in your battle to dominate"
It is only with constant and intense follow up that prospects will be won over after they have said no.
HERE'S WHAT PEOPLE ARE SAYING
"We've tried with 50 people and it's Mitko who was the one getting all the moving parts in our business" C. Meade
"He is in top 1% of everyone I've ever hired" A. Magnusen
"He's a total professional and does excellent work, even going above and beyond to help." John B
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