A study done by Sysomos and Marketwired found that between 60-70% of all investors used “traditional” sources to get investment information. That means newspapers, analyst reports, etc.

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However 40-60% of respondents said that they used information from social media when making in investment decisions.

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Another study done by Accenture shows that 48% of financial advisors use social media to interact with investors on a daily basis. That means over half of financial advisors aren’t doing it, and that’s sad.

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What’s even sadder is that 9% of investors surveyed by Accenture say that firms that don’t leverage social media will lose clients. What if I chopped your income down 9% right now? That’s what’s happening, and the scariest part? That 9% figure is only going to get higher…